Squarespace and how we use it to make the most for you
By now, you’ve probably heard of Squarespace. Their adverts are all over the tube, on every advert on your phone, and follow you around every website. Sure, you know it’s a website building platform, but you might not know what they can truly do for your business.
If you’ve somehow managed to avoid the Squarespace madness and are unaware of what they offer, here’s a quick run through. In a nutshell, it’s a website building platform. They offer up a wide array of pre-built templates which you can then select and customise and populate.
"What's so special about Squarespace?" we hear you ask. Well, there's a long (long) list as for why as designers we love Squarespace, but we've picked out our top five reasons below.
All Squarespace websites are completely responsive
This means that whatever size screen or device you’re viewing your website on (i.e. desktop, tablet, mobile) the content resizes seamlessly. Other competitors such as Wix do have mobile sites, but the content doesn’t fully resize for all screen dimensions, leaving glitchy interfaces and losing content should you not be on the latest iPhone. It is paramount that your website works fluidly across all platforms, as you never know how a future client could be viewing your website, and users adore above all else an easy to use interface.
Inside the CMS of Squarespace, you have built-in analytics. These allow you to understand where your customers are coming from, which pages are popular and how much traffic you’re generating. From this your site can be honed, your user flow refined, and content served to your users based on this data.
1600+ font options
Squarespace has a selection of over 600 Google fonts and 1000+ Typekit fonts. It’s time to say goodbye to Arial, let go of Times New Roman, and delete Comic Sans number. With this many fonts, you can choose a way of writing that suits you, your product and your clients.
With Squarespace’s built-in e-commerce platform, you can offer your products and services easily online with minimal stress. You can process transactions, keep on top of your inventory and (hopefully not) issue refunds all with the click of a few buttons. Conveniently Squarespace also easily integrates with several distribution platforms taking the pressure off storage and postage, which takes is smoothly onto our next point.
Integrates easily with third-party platforms
You can easily link up with all the big content and data management tools, such as MailChimp, social platforms, OpenTable, Soundcloud - you name it. It sounds trivial but trust us, after you’ve spent countless hours refining and perfecting your product the last thing you want is to be thwarted by the complexities of data management and broadcasting. Squarespace makes these as easy as a few clicks for you and your users, giving you more time to perfect your product and run your business.
"If we can use Squarespace ourselves, why do we need you?"
This is a good and important question. Sure, with Squarespace templates you can simply flow your copy in and off you go. But believe me when I say that users can smell a standard Squarespace template from a mile off, and un-original user experiences have proven to be un-engaging, and loser user attention quickly.
Our job as web designers is to use Squarespace as a ‘starting’ point, and then completely redesign the template so it grabs your users attention and simply won’t let go. We take a platform that built allows you to easily manage your site, and wrangle it to properly reflect your brand, your style, and your target audience's needs. Ultimately our aim is to make your Squarespace website a finely bespoke and crafted machine, not a stock website.
We manipulate and coerce the back-end of Squarespace, adding in custom code and working our wizardry allowing us to create a site that's tailored to your brand and its customers. Whilst still being managed by you and your business via Squarespace CMS. (Content management system).
If you're interested in learning more, or if you're sold on what we at Studio 77 and Squarespace can offer you, then we would love to hear from you. No matter if you’re about to venture for the first time into the digital world, or your just looking for a revamp, then drop us a line, we can’t wait to work together!