Made To Send
Branding bootcamp, packaging + presentation design
Studio 77 was brought in to completely overhaul Made To Send with one of our intensive branding boot camps. Made To Send provides full service gifting experiences, sourcing, styling, packaging, and sending gifts for their clients. The end result was the creation of a comprehensive brand and roll out of design assets to set Made To Send apart from the competition.
We created a new logo fusing the First letter of the brand name with an envelope (affectionately known as the M-velope) and built luxury print assets from there. The logo was dissected and repurposed to create tags and seals for the packaging, and patterning for packaging interiors. Tags and ribbons are also styled to end in the M to add a sense of luxury across the brand's physical assets.
We used simple handwritten fonts to give all printed items a personal touch. The handwritten text is rendered in gold foil on business and postcards to ensure a sense of luxury permeates the brand at all touch points.
A colour palette centred around charcoal, navy, and gold was created to ensure the brand felt premium, and also remained gender neutral. We also crafted a custom Photoshop presentation deck.
We consolidated the end result of the rebrand in a comprehensive set of brand guidelines, covering everything from logo lockups to print specifications. These tools were created to keep our friends at Made to Send on to of their brand and give it the breathing room to grow as their business expands.