Branding, packaging, website design
MNML is an organic skincare brand based in Edinburgh that prides itself on the sourcing of local ingredients and craftsmanship when creating its signature formulas and fragrances. Surrounded by the rugged and often harsh beauty of the Highlands, and crafted in state of the art laboratories, Mnml takes nuances of both environments and the importance of ethical sourcing and the desire to continue handcrafting products of the finest quality.
The branding is built around a fusion of two ideas; clearing away the non-essential, and curated story-telling of the products and the raw environments they are sourced from.
The challenge was to create an online, and in-store shopping experience that reconciled the slow-living ethos of the brand, whilst referencing the Highland wilds that these fragrances call home.
We created a free-flowing layout style, taking an editorial style and placing the products centre stage in the wilds they where ultimately born from. Telling the story of these untamed ingredients, and taking them to the final result nourishing and hand-crafted products is reflected in the contrast between the photography and the pure and simple packaging.
We worked with the brand to source and create imagery that captured the botanicals they use to create their products, and presented them against clean cut, minimal typography and design. This created a visual balance, reflecting the brand’s commitment to embracing the natural harshness of Scotland, and to create products that tend and care to the customer's skin.