website design
Ibali Digital Squarespace website design
Studio 77 was excited to craft a Squarespace website redesign for digital marketing agency Ibali, which specialises in working with wellness brands. The brief’s key deliverable was to create a website which visually attracted the right audience: clients operating in the wellness space.
Project overview
The design intention was to make the site feel holistic, peaceful and welcoming to prospective customers who are seeking an agency that prioritises such feelings over traditionally capitalist success pillars of busyness, pushy sales and over-working.
“Ruby is an actual mind reader. She somehow managed to take my vision and transform it into the MOST beautiful and functional website, anticipating both my and my clients every need.
Lucy Trivett - Founder
Squarespace website design goals
We knew the aesthetics needed to reflect the intended customer experience: calm, conscious and considered. We chose a colour palette consisting of soft, pastel shades, as well as earthy colours such as luscious, leafy greens to communicate the brand’s focus on holistic, natural approaches to business. We included imagery of crystals, sage and clouds to further the welcoming impression of wellness.
A clear and effortless
path through the site.
In terms of strategy, the website’s crucial goal was to increase conversion. As a result, we made sure to prioritise calls to action on most pages, ensuring they were clearly visible, and easily navigable.
We ensured the user experience had a clear and effortless path throughout the site - funnelling customers towards the ‘book a call’ page, and building up trust en-route with accolade-building content, such as testimonials, and enticing freebies.
Subtle movement was incorporated into the design, to keep the website engaging and fun and to encourage users to continue browsing the site. We made sure the animation was slow and soft - rather than demanding attention, as Ibali’s brand essence is all about providing customers with a peaceful approach to business, and personal autonomy.
The Squarespace website design
We incorporated visual overlaps to hint at Ibali’s holistic approach - a business founded on helping brands with many layers of expertise. As the user moves through the site, the overlapping design appears as if the site is ‘unwrapping’ itself. This is exactly what Ibali intends to do with clients: help them to reach the core of who wellness brands are, so they can confidently market themselves to the world.
Bespoke Squarespace Training
We teach all of our clients how to use and update their website with our bespoke video training at the end of the project, all of our clients say how easy it is for them to update their website after the training.
We also offer Squarespace maintenance packages for those who need additional help or are too busy wearing all of the other business-owner hats.
Get your dream marketing website design today.
If you have a one-of-a-kind business and you’re looking for a website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.