signature brand + web package
Ludo Tutors signature branding and website design
Ludo Tutors connects ambitious students with experienced tutors from top UK universities, in a vibrant, interactive online space. Our job was to craft a brand to embody their respectable and reliable image, and the website to integrate their dynamic community.
Project objectives
Studio 77 was excited to create a website design and brand strategy for educational community, Ludo Tutors.
We love website design for mindful brands. It’s why we do what we do: we believe that good design can create change in the world. Following initial consultations, it was clear that Ludo had a sparkling mission - to be an inspiring hub for engaging education for kids and teens, with a community focus. We were the ethical branding agency to make it happen.
“Ruby has been a delight to work with! She really took time to understand our customers and our business. Our new branding and website design are over and above what we were hoping for. ”
Martha Bennett, ludo tutors founder
Our brand design approach
We crafted a brand which suited children and parents alike, with thoughtfully bright and engaging branding. The parents were the brand’s target audience, but Ludo’s end users were the kids receiving their top-quality education.
As a result, we sought to find a balance between appearing supportive and nurturing, whilst also coming across as fun and engaging.
The logo design
For the main logo, we chose bold colours to make the brand stand out and appeal to children. We were sure to stay away from the classic blues and greens of Ludo’s competitors in the educational space - to create something unique. We opted for primary colours, with a tasteful twist - choosing mustard yellow, a rich magenta and aqua green, toning down the usual glaring colour choices towards a more sophisticated place.
Playful and creative branding.
Through the use of shapes and colours, we crafted a playful and creative aesthetic, whilst also remaining clean and sophisticated. Again, mirroring the two audiences Ludo Tutors were looking to attract: parents and students alike. The 'u' is half of the 'o', which symbolises how Ludo are helping students grow throughout their educational journey. The 'u' is also a nod to a smile, styled in the brand yellow, which symbolises happiness and confidence.
Typography for children’s education brand, Ludo Tutors
The fonts that we’ve used throughout the brand are round, bold and friendly to reflect the welcoming nature of the brand.
As we wanted to stand out from our competitors, we made sure we selected fonts that were easy to read, but still had a little bit of personality and playfulness to them.
A trust-focused, easy-to-use and fun website design.
Reputation is important in the educational space, so we ensured the website design was building trust. We incorporated iconography to display key deliverables of the platform, and made sure key stats - such as the respectable qualifications of the tutors - were displayed upfront. Through custom user interface design, we ensured the website experience was effortless and supportive, a feeling the brand is seeking to build with their inspiring educational community.
WordPress website design for educational brand, Ludo Tutors.
We worked closely with Martha, the founder of Ludo Tutors, to ensure that we captured both the playful brand essence and the brand's genuine passion for bettering children's education within the website design.
We created a website that appealed to the adult market, whilst maintaining the fun and playful feel that children’s brands should also encompass.
The result
We consolidated the end result of the branding in a comprehensive set of brand guidelines, covering everything from logo lockups, to fonts usages and colour palettes.
Your dream tutoring brand and website design is just a Zoom call away.
If you have a one-of-a-kind business and you’re looking for a brand and website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.