website design
Originem Wordpress website design
Studio 77 was briefed by Originem to create a bespoke website design for their wedding floristry and house plant pillars of their business.
Project overview
In an effort to drive engagement to their bespoke bouquets and luxury plants, we created an advanced filtering system within their shop. To aid in this, we created bespoke icons to sit in the quirkier side of Originem’s brand, allowing the user to select multiple filters to quickly refine their search
“Ruby’s ideas were so creative and original, I looked forward to the meetings each week to see what she’d come up with! ”
rob, founder
Website design goals
As part of their customer experience, we created tools to give the user a better idea of the plant care and size of the plants themselves. As part of this, we opted to create a ‘pots I fit in’ section on each individual plant page, informing customers and driving attention to the on site pot shop.
We also added a ‘care rating’ section to each of the house plants so that the customers could easily decide whether they could successfully keep their purchases alive! (With the primary target customer being millennials, we thought it was important to include this!)
Plant e-commerce website design
In addition to this, we also created the Originem wedding collection pages. It was important to showcase the custom wedding flower packages they offered through beautiful photography. These pages focus on carefully selected imagery and informative yet concise text to provide information on the wedding and floral arrangements.
Get your dream horticultural website design today.
If you have a one-of-a-kind business and you’re looking for a brand and website to match, we’re here for you! Get in touch with our expert design team today, and let’s start your creative journey together.