Brand development + packaging
We had the pleasure of collaborating with the owner of Zoë Interior Designs to create an online space as beautiful as the homes she styles and designs.
We were careful to create a digital space that reflected the design discipline and aesthetic that Zoë already cultivates in her clients' homes, and had begun to create for herself. Working with carefully curated imagery such as the paint stroke motifs and colour scheme selected by our client, we built a simple and clean digital environment to showcase Zoë 's interiors.
Typographic design features such as the numbers and call to actions are underlined to mimic the aesthetic of floating shelves. This anchors the content around the imagery, creating "feature walls" around each project.
Translating interior design into web design was key, as we created an open and clean layout, giving the imagery room to breath. The end result creates windows into each room designs, framed in the simple and modern colour scheme.